Customer data management services
Moscow, 19 Bumazhny Proezd, Bldg. 4, Tower C, Floor 7, Stone Towers Business Center
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Comprehensive marketing automation for limitless business growth
Datawave CDP is listed in the Russian Software Registry
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Our clients and partners
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What is Datawave CDP?

A customer-centric platform that combines advanced data analytics with multichannel campaign execution.

The platform aggregates and analyzes all types of customer data from multiple sources and uses it to build a single customer profile.

Maximize profit and optimize marketing spend by focusing on the right customers with the right content at the right time with DataWave.

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These are the results (or even better) you can achieve with us:
+5%
Sales volume
+4%
Average check
+32%
Sales conversion
+12%
Sales growth
+50%
Customer loyalty
+10%
Return rate
Additional features
What you can do with DataWave
Real-time audience
Build a data architecture that lets you tailor campaigns to the right customers in real time.
KPI forecasting
Measure the potential effectiveness of campaigns and individual activities with built-in artificial intelligence.
Fast rollout of new channels
Add new marketing channels and manage omnichannel promotion within a single platform.
Maximum data coverage
Combine data from different channels, collect new data and reactivate dormant databases for maximum campaign personalization.
Platform customization
If needed, you can fully tailor the platform to your business processes and set up a center of excellence on your side
Additional features
Put the customer at the center of your strategy
Marketing with a hyper-targeted approach
/01
Explore customers
content personalization
Create exceptional experiences for your customers by managing big data.
/02
Run an analysis
Analytics system
Reports that reveal your most effective promotion channels.
/03
Set up a campaign
Campaign Manager
A zero-code builder for marketing communications. Campaigns of any complexity without code.
/04
Estimate purchase probability
Scoring
Work with the customers who show the greatest interest in buying
/05
Increase loyalty
Loyalty program processing
Built on the CDP. Configure, launch and manage your loyalty program within a single platform.
/06
Stay in touch
Communication automation
A zero-code communication builder for SMS, email and more, so you can always stay in touch with your customers.
DATAWAVE SOLUTIONS
Choose ready-made industry solutions
We have customized the platform for your needs
HoReCa
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FMCG sector
Use analytics and data enrichment to develop customer interest and help customers choose products.
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Real estate
Create personalized offers for each client and shorten the time to close a deal.
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Retail
Present your store to each customer personally, based on their needs.
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Telecom
Get powerful customer analytics and online marketing in a single platform.
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Pharmaceuticals
Real-time data for better healthcare outcomes.
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Financial sector
Create a personalized, data-driven “personal finance” experience for every client.
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Financial sector
Create a personalized, data-driven “personal finance” experience for every client.
Learn more
show all
Maximize profit and optimize marketing spend by focusing on the right customers with the right content at the right time with DataWave.
Book a demo
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as market leaders in CDP and omnichannel marketing automation.
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Business
Clients
Release
Clients
6 min read
Etalon case study: CJM and marketing automation architecture
Datawave
Mar 10, 2025
Release
2 min read
Platform design update
Datawave
Jan 31, 2025
Clients
2 min read
Datawave CDP implementation completed for Zavidovo
Datawave
Sep 20, 2024
Release
1 min read
Feature release: website element personalization
Datawave
Aug 16, 2024
Business
1 min read
Datawave CDP platform receives IT company status
Datawave
Mar 28, 2024
Business
1 min read
Datawave CDP platform added to the Russian Software Registry
Datawave
Dec 25, 2022
Business
1 min read
Polymatica and Datawave combine their expertise
Datawave
Jun 3, 2022
Business
1 min read
First Bit and Datawave announce a partnership
Datawave
May 15, 2021
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